Turning Point School
A proprietary visual language anchored in positive psychology.
A brand platform backed by science.
Nothing is stronger than a platform backed by science. Though a remarkable experience, Turning Point School had yet to be defined in a proprietary way. We partnered with the Culver City school to help them proclaim and own a distinct place in a cluttered space. Our conversations around positive psychology brought out the school’s new themeline: A Positive Equation for Achievement. The new brand architecture comprises 32 foundational elements that drive each student’s experience from their very first day of preschool until their eighth grade graduation.
State of flow.
Inspired by scientific research and the field of positive psychology, we authored Turning Point School’s new themeline and designed a completely unique visual language to support it. Colorful circles and proprietary shapes magically capture the school’s state of flow—becoming a graphic evidence of the serotonin, endorphins, and dopamine flying around campus. The school’s new visual language can confidently talk about—and judiciously points at—how students feel significant, alleviates anxiety, and motivates them to take action towards their goals, desires, and needs.
“Searching for a creative firm to lead my school through a complete rebranding project was an incredibly high-stakes venture, but I knew during my first phone call with DISTINC_ that they were the team who could get us there. They had an incredible ability to almost intuitively understand my school's goals, and they worked strategically, creatively, and inclusively to capture what is best about our organization, crafting visuals and language that far exceeded even our most hopeful expectations. The rebranding project they spearheaded for us was completely genuine to who we are as a school but at the same time positions us in a way that is completely different and unique from our competitors. That initial project was just the start of our partnership; we now consider DISTINC_ to be an integral part of our team and have engaged in many other projects with them, including refreshing our mission statement. I cannot wait to see what we come up with next!”
—Courtney Baker, Director of Strategic Communications at Turning Point School
Services
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An immersive study investigates quantitative data and qualitative evidence from a variety of stakeholder groups. This audit helps identify how far your organization has come as well as understand what may stand in the way of progress.
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Ideation workshops offer a variety of hands-on exercises tailored to your organization’s unique situation. The group experience is strategically designed to test readiness for change and to help envision how quickly your organization can pivot.
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A strategy for change is not always easy to deploy as it often challenges old habits. Brand evolution permeates throughout your entire organization and we work together as a team to cultivate opportunities as well as navigate challenges.
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Your brand identity is much more than the sum of a logo, a set of typefaces, and hex codes pleasing to the eye. It can be a living, breathing, flexible system that is both open enough to communicate across your varied audiences and focused enough to cultivate a united brand experience, full of intent.
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Every organization has a voice. And every brand voice has a purpose: to distill your collective personality and ethos into a coherent expression that is accessible across many audiences.
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Transformational ideas move organizations forward. When the moment calls for a capital campaign to realize such an idea, the biggest challenge is articulating campaign goals via a unified story. We name, theme, and design campaign identities to help you tell that story in the most compelling way possible.
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Compelling brands can only go so far without a proper deployment plan to put them to market. We architect strategic communication roadmaps across social, digital, print, experiential that achieve measurable results.