Science Museum of Minnesota
A campaign to propel science — and people — forward.
What is the higher purpose of a science museum?
The opportunity.
Each year, the Science Museum of Minnesota welcomes thousands of elementary students from public schools across the state. And while some of those children might only visit once, they are each promised an unforgettable experience that might just inspire them toward a life driven by science. As we put our heads together with the Museum’s leaders to author their campaign name, something became clear: the story to narrate had to focus not on the Science Museum itself, but on the future of Minnesota.
Spell it like you mean it.
In a very literal way, the “Campaign for the Science Museum future of Minnesota” tells the truer story of the impact the Museum aspires to make. After all, the Science Museum isn’t raising funds to glorify the institution. It launches an ambitious campaign to make the lives of all Minnesotans better. To uplift people pursuing STEM careers. To work toward safe and sustainable water and food sources. To educate all of us about the climate crisis. And what better way to signal such a focus than to rebelliously strike out the name of the institution itself?
How can we adapt to our warming planet?
Science Museum of Minnesota is committed to addressing climate change—through scientists’ work and by achieving carbon neutrality by 2030. And since their biggest impact may be inspiring future activists, scientists, educators, and politicians, climate change will be the Museum’s new central organizing theme.
How can we prevent future pandemics?
It has never been more obvious just how connected we all are. In order to protect each of us, we must strive to ensure the wellbeing of everyone. The Science Museum of Minnesota provides the science literacy necessary to navigate a world where humanity’s health is in all of our hands.
How can we help more people see themselves in STEM careers?
Science tells us that talent is evenly distributed, but opportunity is not: people of color, women, and nonbinary individuals are vastly underrepresented across STEM fields. But this doesn’t have to be our future. The Science Museum of Minnesota is working to change this reality.
How can we harness technology to expand our human potential?
A new wave of advances is cresting, with artificial intelligence, augmented reality, and virtual reality among the innovations leading the way. Humanity’s relationship with technology and the digital world will define much of what we’re capable of, so we must cultivate the thinkers who will continue to lead the way to discovery.
How can we sustain healthier communities?
Ensuring a sustainable world means focusing on the future of food, water, and energy. The museum’s research on these topics lays the foundation for policy decisions, and SMM’s upgraded infrastructure, energy, and water systems will achieve carbon-neutrality by 2030 while functioning as exhibits themselves.
How can our relationships support discovery?
From the Ojibwe, Dakota, and Ho-Chunk people whose ancestors inhabited this land long before it became a state, to new residents arriving from Central America, Africa, Asia, and beyond, people are what make Minnesota special. The Science Museum will always be a catalyst for connection, helping us all discover what it means to be human.
Services
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An immersive study investigates quantitative data and qualitative evidence from a variety of stakeholder groups. This audit helps identify how far your organization has come as well as understand what may stand in the way of progress.
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Ideation workshops offer a variety of hands-on exercises tailored to your organization’s unique situation. The group experience is strategically designed to test readiness for change and to help envision how quickly your organization can pivot.
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A strategy for change is not always easy to deploy as it often challenges old habits. Brand evolution permeates throughout your entire organization and we work together as a team to cultivate opportunities as well as navigate challenges.
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A strategic brand positioning clearly declares what sets your organization apart vis-à-vis the audiences you target and the competitors you face. Building consensus helps build enthusiasm and trust in the future.
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Your brand identity is much more than the sum of a logo, a set of typefaces, and hex codes pleasing to the eye. It can be a living, breathing, flexible system that is both open enough to communicate across your varied audiences and focused enough to cultivate a united brand experience, full of intent.
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Every organization has a voice. And every brand voice has a purpose: to distill your collective personality and ethos into a coherent expression that is accessible across many audiences.
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Organizations deserve websites that strive to satisfy visitors’ needs and deliver a delightful experience—nailing both aspects yields superlative UX. Guided by accessibility and current best practices, we develop award-winning websites that balance simplicity and depth.
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Compelling brands can only go so far without a proper deployment plan to put them to market. We architect strategic communication roadmaps across social, digital, print, experiential that achieve measurable results.
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Brands are driven by people, and people are driven by principles. We coach individuals within your organization to speak their truths while simultaneously seeing themselves as brand advocates. This training builds up collective values unique to your brand, and empowers everyone to do their part in sustaining them.