The Campaign for Colburn

A not-so-surrealist campaign identity to expand world-class opportunities for the next generation of creative thinkers.

The Colburn School embarks on an ambitious campaign to expand world-class training and performances opportunities for the next generation of creative thinkers, which will impact the lives of countless Angelenos of all ages.

Colburn’s Building Our Future campaign gained visibility with its first proud display at Grand Ave Arts All Access

For 70 years, the Colburn School has upheld the foundational tenet that all who desire to study music and dance should have access to do so at the highest levels regardless of financial circumstances.

Credit

Asa Beal
Director of Strategy
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Matthew Bucknall
Art Director
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Katharine DeShaw
Of Counsel
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Jean-Marc Durviaux
Brand Strategist
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Daniel Schludi
Creative Director
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Services

  • An immersive study investigates quantitative data and qualitative evidence from a variety of stakeholder groups. This audit helps identify how far your organization has come as well as understand what may stand in the way of progress.

  • Ideation workshops offer a variety of hands-on exercises tailored to your organization’s unique situation. The group experience is strategically designed to test readiness for change and to help envision how quickly your organization can pivot.

  • A strategy for change is not always easy to deploy as it often challenges old habits. Brand evolution permeates throughout your entire organization and we work together as a team to cultivate opportunities as well as navigate challenges.

  • Your brand identity is much more than the sum of a logo, a set of typefaces, and hex codes pleasing to the eye. It can be a living, breathing, flexible system that is both open enough to communicate across your varied audiences and focused enough to cultivate a united brand experience, full of intent.

  • Every organization has a voice. And every brand voice has a purpose: to distill your collective personality and ethos into a coherent expression that is accessible across many audiences.

  • Transformational ideas move organizations forward. When the moment calls for a capital campaign to realize such an idea, the biggest challenge is articulating campaign goals via a unified story. We name, theme, and design campaign identities to help you tell that story in the most compelling way possible.

  • Compelling brands can only go so far without a proper deployment plan to put them to market. We architect strategic communication roadmaps across social, digital, print, experiential that achieve measurable results.

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Cleveland Institute of Art