What We Do

We develop brands that feel good on the inside, not just ones that look good from the outside.

Photograph by Jennifer Rocholl

What We Value

We honor human connections through authentic stories that bring people to recognize themselves in your mission.

People

Brand evolution only happens when people organize to make it happen. It takes more than good design to make a branding initiative successful. It takes a stubborn commitment to honor human connections.

Empower

We engage our clients in immersive journeys that pull out leadership qualities from everyone—everyone plays a role. We empower individuals within their organizations to leverage their collective intelligence in order to develop more participatory, potent, and compelling brands.

Values

Brands are driven by people, and people are driven by principles. We partner with organizations to help identify their proprietary, inclusive, and sustainable brand values. Values unique to your brand speak truths, bring people together as advocates, and empower everyone to take action in bettering their communities.

Since 2000

Our work has garnered flattering awards, yet it is the lives we have touched that humble us the most.

Clients

We’ve put our heads together with amazing groups of people. We are grateful to have earned their trust and loyalty.

American Cinematheque
Art Council of LACMA
Arts for All
Autry National Center
Aveda
BizFed (LA County Business Federation)
Boston Court Pasadena
Breck School
The Broad Foundations
The Broad Stage
Bullis School
Calarts
Caltech
California League of Conservation Voters
Casting Society of America
Cate School
Cedars-Sinai Medical Center
Center for Nonviolent Parenting
Chadwick School
Children’s Community School
Childrens Hospital Los Angeles
Cleveland Institute of Art
Colburn School
Didi Hirsch Mental Health Center
Drucker Institute at Claremont College
Fine Art Dealers Association
Grand Performances
The Getty Center
Habitat for Humanity
Historic Resources Group
Imagine LA
Inner-City Arts
International School of Los Angeles
Johnson & Johnson
KPCC Mohn Center
LA’s BEST After School Program
Live Oak School
Los Angeles Conservancy
LA Stage Alliance
Los Angeles Art Show
Milken Community Schools
Mirman School
Miss Porter’s School

MIT Sloan School of Management
MUSE/IQUE
Museum of Contemporary Art
New Roads School
Neutrogena
Oakwood School
Occidental College
Otis College of Art & Design
Outpost for Contemporary Art
PeoplesLab
Playhouse Village
Population Communications International
Park Century School
Providence High School
Rape Treatment Center
SAG Foundation
San Diego French-American School
Science Museum of Minnesota
Scripps College
Skirball Cultural Center
San Francisco University High School
Santa Barbara Museum of Art
Santa Fe Waldorf School
Santa Monica College
Silicon Valley International School
Southern California Public Radio
Southwest Museum
St. John’s College
StudioPractice
SWA Group
The Help Group
The Valley Economic Alliance
Turning Point School
UCLA Lab School
USC Center on Philanthropy & Public Policy
United States Artists
Valley Performing Arts Center
Waldorf School Santa Fe
Westland School
Woolaroc Museum & Wildlife Preserve
Yiddishkayt

Photograph by Matthew Bucknall

Services

  • An immersive study investigates quantitative data and qualitative evidence from a variety of stakeholder groups. This audit helps identify how far your organization has come as well as understand what may stand in the way of progress.

  • Ideation workshops offer a variety of hands-on exercises tailored to your organization’s unique situation. The group experience is strategically designed to test readiness for change and to help envision how quickly your organization can pivot.

  • A strategy for change is not always easy to deploy as it often challenges old habits. Brand evolution permeates throughout your entire organization and we work together as a team to cultivate opportunities as well as navigate challenges.

  • A strategic brand positioning clearly declares what sets your organization apart vis-à-vis the audiences you target and the competitors you face. Building consensus helps build enthusiasm and trust in the future.

  • Your brand identity is much more than the sum of a logo, a set of typefaces, and hex codes pleasing to the eye. It can be a living, breathing, flexible system that is both open enough to communicate across your varied audiences and focused enough to cultivate a united brand experience, full of intent.

  • Every organization has a voice. And every brand voice has a purpose: to distill your collective personality and ethos into a coherent expression that is accessible across many audiences.

  • Organizations deserve websites that strive to satisfy visitors’ needs and deliver a delightful experience—nailing both aspects yields superlative UX. Guided by accessibility and current best practices, we develop award-winning websites that balance simplicity and depth.

  • Compelling brands can only go so far without a proper deployment plan to put them to market. We architect strategic communication roadmaps across social, digital, print, experiential that achieve measurable results.

  • Brands are driven by people, and people are driven by principles. We coach individuals within your organization to speak their truths while simultaneously seeing themselves as brand advocates. This training builds up collective values unique to your brand, and empowers everyone to do their part in sustaining them.