Providence High School
A new identity responds to the signs of the times, in honor of the Sisters of Providence legacy.
Tension and balance
Can an institution brand itself on both tradition and innovation? Sure it can. Providence High School is a place of tradition. Part of the legacy of the Sisters of Providence is an obligation to look forward. Therefore Providence High School is also a place of innovation. The communication system we designed takes ideas that are seemingly contradictory—ideas that are central to the Providence identity—and juxtaposes them next to one another. The interplay of the directions and the colors testifies that these ideas are not contradictory, but are in fact complementary. And it’s in that space of tension and balance that the brand identity of Providence High School lives.
Scott McLarty, Head of School
“I think one of the most unique and important word pairings in the new Providence High School brand is Faith and Curiosity. Providence is a place where you can grow in your faith. And you can ask question and be unafraid to be curious.”
In Providence, we cultivate each individual’s potential to realize the paths through which they will compassionately impact their world. Rooted in our radically inclusive character, we practice the healthiest possible learning experience to meet the needs of today’s youth. The responsibility and joy of uplifting the vulnerable affirms our collective purpose in life.
The design development of the new brand culminated in an entirely re-envioned website, a new suite of marketing and fundraising collaterals to support departmental needs, as well as an emboldened athletic program to boost pride, belonging, and to guarantee the legacy of Pioneers.
Focus Programs were reimagined as integral parts of the new Providence High School brand system. Their new look naturally complement the new logo and work together to boost participation and pride in Medical, Cinema Art, and Tech education.
Rise to meet challenges — in Providence.
Founded by the Sisters of Providence in 1955, Providence High School first opened its doors to 81 eager female students. The school became coeducational in 1973 and grew through the 70s but unfortunately struggled in the 80s due to declining enrollment numbers, leaving no choice but to announce the school would close at the end of the 1988-89 academic year.
A group of determined parents banded with Principal Sr. Lucille Dean, SP to design a series of recruitment and education programs which laid the groundwork for the eventual creation of academic focus programs. This amazing effort enabled the Sisters to reverse their decision and keep the school open.
Through the Providence of God and the love and stewardship of many alumni, faculty, staff, parents, students and other supporters, Providence High School has risen to every challenge presented over the decades.
Services
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An immersive study investigates quantitative data and qualitative evidence from a variety of stakeholder groups. This audit helps identify how far your organization has come as well as understand what may stand in the way of progress.
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Ideation workshops offer a variety of hands-on exercises tailored to your organization’s unique situation. The group experience is strategically designed to test readiness for change and to help envision how quickly your organization can pivot.
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A strategy for change is not always easy to deploy as it often challenges old habits. Brand evolution permeates throughout your entire organization and we work together as a team to cultivate opportunities as well as navigate challenges.
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A strategic brand positioning clearly declares what sets your organization apart vis-à-vis the audiences you target and the competitors you face. Building consensus helps build enthusiasm and trust in the future.
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Your brand identity is much more than the sum of a logo, a set of typefaces, and hex codes pleasing to the eye. It can be a living, breathing, flexible system that is both open enough to communicate across your varied audiences and focused enough to cultivate a united brand experience, full of intent.
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Every organization has a voice. And every brand voice has a purpose: to distill your collective personality and ethos into a coherent expression that is accessible across many audiences.
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Organizations deserve websites that strive to satisfy visitors’ needs and deliver a delightful experience—nailing both aspects yields superlative UX. Guided by accessibility and current best practices, we develop award-winning websites that balance simplicity and depth.
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Compelling brands can only go so far without a proper deployment plan to put them to market. We architect strategic communication roadmaps across social, digital, print, experiential that achieve measurable results.
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Brands are driven by people, and people are driven by principles. We coach individuals within your organization to speak their truths while simultaneously seeing themselves as brand advocates. This training builds up collective values unique to your brand, and empowers everyone to do their part in sustaining them.