Live Oak School
A unique identity as a metaphor for how learning actually happens.
A core tenet of progressive philosophy is the concept of constructivism: learners building new knowledge on top of existing knowledge. The additive method of collage lends itself as a visual metaphor for how learning happens at Live Oak School.
Further, a truly diverse school in the heart of San Francisco is always going to be beautiful in its complexity. The richness of collage speaks to how each person—student, faculty, parents, admin, alumni—adds their unique identity to the beautiful tapestry that is the Live Oak community.
The world needs perspective.
By giving students what they need, Live Oak School gives the world what it needs. The world needs passionate, confident, powerful young people because when they are their true, authentic selves, they make life better for those around them. People who believe in creating pathways to diverse, boundless futures necessarily believe in education centered on practicing justice, making positive change, and celebrating individual identities while elevating the collective.
“Layers reflect that the world we live in is full of many contexts and perspectives, and that’s what we’re teaching the kids—there are a myriad of ways to solve a math problem, many ways to think about an idea.”
—Sharyne, First Grade Teacher
Services
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An immersive study investigates quantitative data and qualitative evidence from a variety of stakeholder groups. This audit helps identify how far your organization has come as well as understand what may stand in the way of progress.
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Ideation workshops offer a variety of hands-on exercises tailored to your organization’s unique situation. The group experience is strategically designed to test readiness for change and to help envision how quickly your organization can pivot.
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A strategy for change is not always easy to deploy as it often challenges old habits. Brand evolution permeates throughout your entire organization and we work together as a team to cultivate opportunities as well as navigate challenges.
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A strategic brand positioning clearly declares what sets your organization apart vis-à-vis the audiences you target and the competitors you face. Building consensus helps build enthusiasm and trust in the future.
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Your brand identity is much more than the sum of a logo, a set of typefaces, and hex codes pleasing to the eye. It can be a living, breathing, flexible system that is both open enough to communicate across your varied audiences and focused enough to cultivate a united brand experience, full of intent.
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Every organization has a voice. And every brand voice has a purpose: to distill your collective personality and ethos into a coherent expression that is accessible across many audiences.
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Organizations deserve websites that strive to satisfy visitors’ needs and deliver a delightful experience—nailing both aspects yields superlative UX. Guided by accessibility and current best practices, we develop award-winning websites that balance simplicity and depth.
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Compelling brands can only go so far without a proper deployment plan to put them to market. We architect strategic communication roadmaps across social, digital, print, experiential that achieve measurable results.
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Brands are driven by people, and people are driven by principles. We coach individuals within your organization to speak their truths while simultaneously seeing themselves as brand advocates. This training builds up collective values unique to your brand, and empowers everyone to do their part in sustaining them.