LA's BEST After School Enrichment Program
The solution we designed for LA's BEST captures the organization's mission to (1) keep children safe, (2) inspire them, and (3) engage them in activities they otherwise would not experience. We built a compelling brand identity and visual language that engages readers in a dialogue about the future of these children living in economically underprivileged areas of Los Angeles. The second part of our assignment was to implement the identity and communication scheme to over 180 public schools — resulting in greater awareness of the need for such a program, and ultimately greater recognition for LA's BEST.
The solution we designed for LA's BEST captures the organization's mission to (1) keep children safe, (2) inspire them, and (3) engage them in activities they otherwise would not experience. We built a compelling brand identity and visual language that engages readers in a dialogue about the future of these children living in economically underprivileged areas of Los Angeles. The second part of our assignment was to implement the identity and communication scheme to over 180 public schools — resulting in greater awareness of the need for such a program, and ultimately greater recognition for LA's BEST.
