Johnson & Johnson
DISTINC created an identity system for Johnson & Johnson's corporate communication. It brings structure to the global brand architecture while freshening its overall appeal. We unified the brand through the use of playful, interlocking pieces of the iconic J&J mark that emphasizes the connection amongst the various businesses and divisions worldwide. We designed a typographic hierarchy system, a signage program, along with a comprehensive graphic standards manual to assure proper implementation of the new branding guidelines around the world.
DISTINC created an identity system for Johnson & Johnson's corporate communication. It brings structure to the global brand architecture while freshening its overall appeal. We unified the brand through the use of playful, interlocking pieces of the iconic J&J mark that emphasizes the connection amongst the various businesses and divisions worldwide. We designed a typographic hierarchy system, a signage program, along with a comprehensive graphic standards manual to assure proper implementation of the new branding guidelines around the world.
