- First things first, we engage in a critical dialogue to get to know your organization better and to thoroughly identify your needs. Then we investigate how far your brand has come. We interview a wide range of constituents to better understand what makes your cause unique — in their eyes.
- With consensus in place on your brand footprint, we can identify what needs to be reinforced, altered, or changed altogether. Next, we develop communication strategies to intuitively interpret your mission — across all target audiences — and help elevate your cause while distancing it from your competitors.
- Finally, we interpret your brand visually with an emphasis on connecting emotionally. Our aesthetic is simple, bold, empathetic and better. We craft a kind of visual language that relies on acceptance, not assertion. People don’t need more intrusiveness or more empty claims.